Eat Plants is a fictional brand offering personalized, chef-crafted plant-based meals and nutrition education to promote healthier, more sustainable lifestyles. With a focus on culinary innovation, the brand inspires a plant-forward approach that benefits both people and the planet. Its voice is vibrant, friendly, and honest, emphasizing sustainability and purity. The playful logo features a tomato cleverly forming the letter ‘e’ in ‘Eat Plants,’ appearing as if it’s happily munching on plants.